5. Social media marketing as a developing phenomenon plays an important role in the tendency of e-shopping of customers. 1. Social Networking. Like any marketing tactic, brands and marketers want to understand the business case and benefits of social media marketing. While Instagram once held this coveted position, … When you're running a social media agency, time is a precious commodity. A good survey question is asked in a precise way at the right stage in the buyer’s journey to give you solid data about your customers’ needs and drives. Finding out what content your client has used in the past, how they’ve used it, and the resources they’ve allocated to it will help you leverage what’s working and identify new opportunities to test in your campaigns. You’ll want to find out what tools they’ve been using, how they’ve measured ROI, what they’ve tried in the past, and what is and isn’t working for them. Not only do goals allow you to clearly measure your progress, they will also give you a clear answer to the next question that you need to ask which is…. For example, Techdivine, a firm owned by one of the authors (Ananthanarayanan), once worked with a client in the mental health industry who was concerned about the lack of engagement on their Facebook page. This sample survey template consists of questions that gather information about people’s social media usage. The majority of B2B marketers (41%) consider LinkedIn the most important social media used by their organization, followed by Facebook (30%), and Twitter (19%). Q1. Successful digital strategies are not about aesthetics or style, but a fit between what your brand promises and delivers. 2) Which platforms should you use? b) 1-2 year. Therefore, you must have a clear understanding of different social media marketing aspects. c) 2-3 year d) More than 3 year. For example, when a Twitter user recently mocked a South African man who proposed in a KFC, the fast-food chain responded by providing the couple with a wedding planner. What do you hope to achieve using social media? 3. Is social media marketing better for B2C or B2B businesses? Does your organization have any dedicated department for Social Media marketing? As these sites and services grow in popularity, there's a lot of speculation about who uses them, how frequently, and for what purposes. 15 Questions Pass out the social media scavenger hunt handout (see above) and allow students to work through the questions. It quickly became clear that most users were not comfortable engaging on this issue on a public platform. Nothing’s worse than posting on social media for your business, and the response being…. How can I keep my skills sharp and up-to-date? So if you want to impress your brand new clients right from the get-go and build lasting relationships with them, a social media questionnaire is a great starting point! d) Poor. Develop content and social media marketing that includes their third-party perspective on your company, product, or service to foster authentic conversations. Why do you use these social networking sites? 6. do you check social media … Use a social media questionnaire for your new clients. 3.09 billion monthly active users by 2021, 46% of consumers reported they follow brands because of the inspirational content, providing the couple with a wedding planner. 3. How well your client knows their target audience. Explore the latest questions and answers in Social Media in ... conducted through social media portals using viral marketing instruments do not have to require ... also running a survey. Also, there are a few studies regarding the effect of social media marketing … Health and wellness brands, with their emphasis on aesthetics, may want to develop on a more visual strategy, focused on Instagram. Find out from them which profiles they currently have, which they want to add, and if they want to stop producing content for any platform. Get inspired by the 240+ creative post ideas and steal them to fill up your calendar with noteworthy occasions, whenever you need to. Social networking survey questions is a questionnaire to understand which social media channel will be the most effective to reach your market segment. 6. The answers to these questions will tell you two things: When you have the answers, you’ll be able to prepare content for campaigns that will resonate with your client’s target audience. Many other brands, including Coca-Cola, Woolworths and Audi, also chipped in to support the couple, showering them with gifts and experiences. a) Excellent b) Good. Are there any other questions you’d ask? Let us know in the comments! Knowledge-Based Social Media Interview Questions and Answers. Add these questions to your questionnaire: 28. You don't have to carry out a survey in a standard way. 11. Who else (brands/celebrities/people) does your audience engage with? Many organizations have responded by allocating more resources to digital marketing — technology now accounts for 29% of total marketing expense budgets, according to a recent Gartner estimate, and digital ad spend for 2020 is estimated at about $385 billion. So, on behalf of our client, a restaurant based out of Chicago, we welcomed her to the Windy City and even shared links to some interesting art events and activities around the city. 6. Harvard Business Publishing is an affiliate of Harvard Business School. Just as in our 2017 survey, most marketing people marked that “Website Content” was the most effective method for digital marketing. We’ve all been there! 5. If you're not quite ready to put together a formal survey, you're not limited to traditional tools. 3. d) Poor. At the beginning stage of your relationship, these questions are designed to tease out their ideas about social media and how it fits into the overall marketing strategy for their business. So, how do you make sure you’ve got all the details you need to create a solid social media strategy, without having to go back and forth with your client for more information? We hope to provide an opportunity to engage in discussion and insight related to our campaigns, initiatives, and research in all facets of online marketing … This survey … A team of experts designs this survey questionnaire on social media … Importance of Social Media. Once you’ve set your goals, identify your metrics for success. c) Average. Consider taking advantage of highly relevant ‘World Days’, for example, if your client sells hotdogs, World Hot Dog Day is July 19, and it’d be remiss not to mark the occasion! 22. If not, what might encourage you to volunteer? Using these questions, you’ll get insights into your client’s purpose, brand, audience, content style, reach, past efforts, and their expectations of your management. 7. These 65 social media questions are a great way to increase engagement, but they will only take you so far. Based on your knowledge of current efforts to promote your services, wha… This document works from two opposite directions. The sheer volume of available data can make this task challenging. a) Before 1 year. Is social media marketing better for B2C or B2B businesses? Get this free report and never miss another great article from Social Media Examiner. Finding out from your client what they expect from you helps you to make sure you’re delivering what your client actually wants. This leaves both revenue and goodwill on the table: One survey revealed that 46% of consumers reported they follow brands because of the inspirational content. If so, on which platform and from which profile? What tools have you used to manage your social media profiles until now? 2. We made sure, not to pitch our restaurant prematurely. What type of content do you want to create for your audience (images, video, quotes, blog posts, etc.)? What is the fastest growing social media platform? While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content. Do you want to spark an online dialogue around an issue? Quite often, organizations have the budget, team, agencies, and ideas in place, but they have haven’t thought deeply about content. Describe your target audience. Social media is a rapidly expanding universe of technology that includes everything from social networks like Facebook and MySpace to social applications like Flickr, YouTube, Twitter, and dozens of blogging sites. The reliability of this instrument is 0.82 by Cronbach’s alpha. What are the best social networks for small businesses? We re-oriented the strategy to encourage users to chat with the brand by using private messaging options of social networking sites. Why do people choose you over your competitors? Companies of all sizes today are looking to improve the effectiveness of their social media marketing — and with good reason: Digital platforms are constantly innovating the way that brands are discovered, shared and experienced. How does social media fit into your sales funnel or buyer’s journey? Here are some questions that will help you open up communication with your client about their expectations: 38. That means keeping them happy by showing results. 29. How much time do you spend on social media per day? 34. What do you or your company aim to achieve with social media? What is the main message your brand is trying to communicate? The most-used survey tool out there, Survey Monkey has a huge list of features for surveys of all sizes—everything from a quick-and-simple two-question survey to huge, robust surveys sent out to thousands. How will you know you’ve achieved it? Using a social media questionnaire for your clients will help you be a more efficient social media marketer, as you’ll start planning your strategy with all the information you need. To measure social media marketing, the questionnaire of Kim and Ko (2012) was applied including 11 questions. What’s the biggest barrier to your success on social media? What social networking sites do you use? The competition of winning customers’ trust has got tougher and therefore it is vital for the company to know how they are doing in social media. Social media analysis is the process of collecting the most valuable data from your social media channels and drawing actionable conclusions. Quickly generate ideas for engaging posts and connect with your audience in a fun and relatable way! 19. 3. If your client has expectations that are beyond what you’d consider reasonable, knowing that from the beginning enables you to discuss it with them and come to an agreement about the service you provide. Thank you for your insights! 4. The Google Consumer Surveys tool allows your company to make decisions based on the real-time data, and ultimately, this means that you do not have to wait to make a big decision for a new product or service. Your metrics must align with your marketing goals. Are yo… In other cases, the goals can be far more specific — boosting sales, geographic expansion, increasing real-time brand engagement, or generating quality sales leads. Remember to utilise social media when on the hunt for your perfect candidate - happy hiring! A good survey question is asked in a precise way at the right stage in the buyer’s journey to give you solid data about your customers’ needs and drives. For instance, you can directly ask your readers a question on social media in a forum-like strategy that opens up the discussion. A large part of managing client satisfaction comes from managing client expectations. Are you looking to gain “likes”? The results from this 3 minute/8 question survey will be shared in an upcoming webinar, "The 5 Key Ingredients of Social Media for B2B Websites." 27. When you're running a social media marketing agency, client retention is key. hbspt.cta._relativeUrls=true;hbspt.cta.load(2235233, '1940668c-989b-4c73-ad6f-80badba8e58d', {}); Cath Oneissy is a freelance writer for hire, specializing in digital marketing and social media. When not writing, you can find her whipping up tasty treats to appease her picky toddler. Once you’ve set your goals, identify your metrics for success. How much oversight and control do you want to have? in organizations. Sending a questionnaire to your new clients allows you to get all the answers you need in one swoop, enabling you to spend more time planning out your client’s strategy and less time following up with your client. What reports do you want to see and how often? Social Media Questionnaire 15. To measure value capital, the questionnaire of Rust et al., (2004) and Vogel et al., (2008) was used with 7 questions … https://www.sendible.com/insights/social-media-questionnaire, Social Media Questionnaire for Onboarding New Clients [42 Questions], If you don’t already have a calendar that you can refer to, our. To measure social media marketing, the questionnaire of Kim and Ko (2012) was applied including 11 questions. The survey consisted of nine questions, each having to do with an aspect of digital marketing. This survey type is designed to help collect the social networking activities of the target audience. She works closely with B2B companies looking to increase their visibility through engaging and actionable content. Are you looking to narrow your focus to fewer networks? Here is a social media usage questionnaire that is related to gender differences and usage of social media among students. 1. how many social media sites do you have accounts with? We've compiled a list of 42 questions to consider for your social media questionnaire. To achieve this balance, you have to understand what your client hopes to achieve on social media - it's essential for crafting a strategy that works for them. >>Pro tip>> Celebrating social media holidays on your client's social media channels can be a great way to increase their brand awareness and reach. Social networking, by the numbers . cover their interests a few questions. We looked back at her earlier tweets, which hinted at an interest in arts. How will you rate Social Media marketing in your business application? What are personal benefits of using social networking sites? First, it is based upon scanning a large number of social surveys for existing questions on communications and the mass media. It comes in the form of a handy website page that's easy to use and share. It should raise a major red flag for you if your agency is not asking these types of questions. The same logic applies to geography — WhatsApp is popular in India, whereas if you want to reach people in China, you’d need to focus on WeChat or Weibo. We also created resources which allowed people to get answers to their questions securely with expert articles shared via exclusive password access through private chats on social networking platforms. © Copyright 2021 Sendible. Trusted brands are more likely to attract business, and social media is a powerful tool to create engagement, gain feedback, and build that trust with your audience. What do you expect from us as your account manager? It’s important for both, but in different ways. Veronika Baranovska. Over to you – do you have an intake questionnaire for your clients? The first step towards achieving this goal is to measure the impact of social media marketing on brand loyalty. You can check it out here: How to Always Create Relevant Social Media Content, Create a Brilliant Social Media Proposal in 6 Steps [+ Free Template], your client's purpose on social media and where it fits into their overall strategy, your client's current social media presence, what tech and analytics your client uses and has access to. And approximately 15-30 minutes marketing the post on the major social … 14. While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content. ?,” 39 percent say they take advantage of management tools, The answers to these questions will guide the type of content you’ll create and the tone you’ll use in response to audience engagement, user-generated content (UGC), and feedback or complaints. Different social platforms appeal to different demographics, and you need to do the research to find out where your target audience hangs out online. I spend 2-3 hours researching and writing my blog post 5 days a week. Does your firm have employees who were specifically hired for their social media … 37. Social media managers should be highly skilled, and these 25 social media marketing questions are designed to bring the best out of your potential new hire. What are some online marketing priorities for smaller DMOs? Private school marketing requires time, budget, and resources that can be challenging to allocate. Decision making around platforms must be rooted in an understanding of your customer’s identity and preferences. These social media job interview questions are common across all the job profiles. How often do you want to publish new content to your profiles? To develop your social media strategy, the authors recommend you ask yourself the following questions: 1) What are your goals? 3 | 4th Annual Attorney at Work Social Media Marketing Survey Report • How are lawyers managing multiple social accounts and scheduling their marketing activities? 25. Social media survey questions template is designed to collect information regarding the social media websites and what are the most preferred activities a person would like to carry out on social media. I invite you to register for the webinar upon completion of the survey. You can check it out here: hbspt.cta._relativeUrls=true;hbspt.cta.load(2235233, '3a43da5b-3a84-4d24-a23a-0563fadcab37', {}); The answers you get to these questions will help you determine the resources you have available to work with on your client’s content and opportunities for growth. 24. The graphic will be rolled out on social media and in its Healthy Workplace program that cover 3 million employees. Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Here’s a look at some of the most frequently asked questions from the event. Techdivine, a firm owned by one of the authors (Ananth), once saw a tweet from someone travelling from Manhattan to Chicago for the first time, mentioning that she was looking for something spicy to eat. Your client should be able to answer these questions about their target audience which will help you decide how best to use social media content to target them: 6. Amplification Improve survey response rates by asking members of your online networks to complete and encourage others to complete your questionnaires on Facebook, Twitter, LinkedIn, or Pinterest. 4) Are you ready to talk with your audience — in real time? This survey may be used to collect valuable data, like what social networking sites the audience is using, how regular they use such sites, the number of friends they have on the various social networking sites and which social … It’s important for both, but in different ways. Not at all. Social media interactions are two-way — driven by both brands and consumers — so your organization needs to show that it is listening and engaging with questions, concerns, and suggestions. Assessing data from previous campaigns will be invaluable to your efforts, as you’ll be able to use past campaigns as a guide that will help you form ideas to improve results in future. Our annual Influencer Marketing Survey revealed some exciting findings this year, most of which suggest that 2019 will be a year of rapid growth and innovation for the influencer marketing industry. I have attached some papers using surveys to measure marketing KPIs - and social media marketing re consumer review features. This is a long list of questions - do you need to include them all? How do you use user-generated content in your campaigns? Inspired by the U.S. government’s MyPlate.gov initiative, we worked with a leading design firm to translate the Indian government’s complex nutritional guidelines into a simple picture for both North and South Indian cuisine, showing cooked quantities and meal plan options for various ages and lifestyles. For that, it is recommended to pursue social media courses online. Want to know the easiest way to find out what your client wants? Our goal is to present ideas, thoughts and opinions related to B2B online marketing, with an emphasis in search, social media, and content marketing. What does your audience say about you? Who are they? With social media and email marketing still playing an important role in the digital marketing strategy of most organizations, these survey results continue to illustrate the importance of providing valuable website content to your visitors. At this point, we sent her a beautiful collage of some popular spicy dishes that the restaurant served, along with a map and a deal she could unlock if she visited the restaurant and tagged the brand by checking in. Global internet users spend more than two hours each day browsing social media — a double-edged sword for companies who have the opportunity to reach more consumers, but also have more people to engage with and respond to. Yet these numbers are a double-edged sword. Needless to say, what followed was a visit, not only from her, but many others who saw this conversation online. These answers will tell you where you need to focus your efforts on for your client. Ask these questions in your social media client questionnaire to make sure you’ve got all the content information you need: 18. The survey was sent to a list of 1,397 people, mostly located in and around Madison, Wisconsin. The answers your client gives you will tell you how highly they value social media in their marketing plan and will also help you determine what results your client is looking for. For example, younger audiences may be more effectively reached on newer platforms, like TikTok or Snapchat. 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