Psychographic segmentation has 5 variables – Personality, Lifestyle, Social Status, AIO (Activities, Interests, Opinions), and … But psychographic segmentation also takes the psychological aspects of consumer buying behavior into accounts. Businesses need to know how consumers react to products, promotions, and brands. The main difference between demographic and psychographic targeting is that demographic (as well as geographic, and even behavioral) segmentation focuses on quantifiable and visible information. Psychographic Segmentation A very complicated way to segment the market is through using psychographics. When we speak about psychographic criteria. Behavioral market segmentation segments your leads based on how they behave. Psychographic segmentation, when done right, is a powerful lever for refining your messaging and creating the right products. These psychological aspects may be consumer’s lifestyle, his social standing as well as his activities, interests, and opinions. In our previous article on customer segmentation examples, we gave examples of demographic, behavioral, and psychographic segmentation. Psychological Segmentation is a segmentation method that can be used in conjunction with or without behavioral and demographic Segmentation. You leverage psychographic data for psychographic segmentation. Behavioral segmentation is the process of allocating your business and marketing efforts that appeal to similar sub-segments of your customers. Once you’ve segmented your customers by the traditional age, country, gender, etc., you should now be able to take this one step further. Feel free to follow, like or share if receive value from this conversation. Users may share the same lifecycle stage, previously purchased particular products, or have similar reactions to your messages. Demographic segmentation – Segment your market by personal attributes such as age, gender, ethnicity, marital status, household, education, or profession.. 2. Let me start with the psychographic criteria. Behavioral segmentation is a harder nut to crack than the other segmentation categories, especially demographics and geography, but the work is worth the reward. Hey there, thanks for joining yet another discussion about consumer data and business analytics. Psychographic segmentation , also known as lifestyle segmentation, is one of the four main segmentation bases used in segmenting consumer markets, with the others being geographic, demographic, behavioral (which is sometimes also split down into benefits segmentation).. As you may have guessed, the word “psychographic… Because how they react — based on dislikes, attitude, and previous knowledge of the brand — … [LAUGH] In the previous video, we spoke about a demographic segmentation. When done wrong, it’s a bunch of hard to decipher information. This article will guide you through psychographic segmentation, its advantages, variables, and examples. Oftentimes, different kinds of segmentation are used in conjunction with one … Benefits–quality, service, economy, convenience, speed. (1)Geographic segmentation is based on geographic location, such as region, state, or city. Geographic segmentation – Segment your market by country, region, state, or city.. 3. Psychographic segmentation is the market research study of the “why.” More specifically, why people, demographically defined, living in the geographically targeted marketplaces, act the way they do. Instead of focusing on how people behave and what demographics they belong to, Psychological Segmentation focuses more on … This type of market segmentation is comprised of behavior patterns, like customer loyalty or engagement level. Media organizations… As the name suggests, this category of segmentation studies the behavioral traits of consumers — their knowledge of, attitude towards, use of, likes/dislikes of, or response to a product, service, … There are several reasons for that. Psychographic marketing focuses on internal and intrinsic … Segmentation, Demographics and Behavior. Women don’t buy candles just because they’re women. Thank you for your in-depth reporting about the importance of using segmentation versus just relying on demographics. Behavioral segmentation is the process of segmenting consumers based on their relationship and feelings towards a company. Behavioral segmentation and connection to three CX journey drivers. Customers are largely segregated on demographic, psychographic, behavioral, and geographic similarities. Behavioral segmentation divides consumers according to behavior patterns as they interact with a company. I’ve mentioned that psychographic segmentation is more abstract than other segmentation methods, but let’s dive deeper into the differences. These behavioral segmentation examples and strategies will help clarify the definition. Psychographic segmentation is way to split up people on the basis of their life styles, personality traits, their values, and their activates, interest and opinions (AIO) in short their outlook towards life. Despite significant psychographic segmentation advantages, few companies manage to use this approach at scale. Demographic segmentation reveals “who” your buyer is while psychographic segmentation reveals “why” they buy. Psychographics bridge the gap between consumer psychology and data, taking your behavioral data to the next level of insight. Psychographic market segmentation is one of the most effective segmentation methods other than demographic segmentation, geographic segmentation, and behavioral segmentation. Behavioral segmentation – Behavioral segmentation is the … Psychographic segmentation, though, tells us that some women buy candles as … Psychographic segmentation is a form of market segmentation, that looks at consumers into sub-groups that share specific psychological characterises, that comprise activities, interests, and opinions of customers. In 1989, Emanuel Demby, who coined the term psychographics, revised his original definition of the market segmentation tool, … What is Market Segmentation? And now we are going to cover the psychographic and behavioral criteria. Again, by employing behavioral segmentation you are far more likely to initiate a sale. Behavioral segmentation doesn’t exist in isolation – it works in partnership with demographic, psychographic and geographic segmentation to build up a complete customer profile. Behavioral segmentation of Lipton 43 2.4.1.3 Psychographic segmentation Psycho means mental and graphic means profile . Psychographic segmentation breaks down your customer groups into segments that influence buying behaviors, such as: beliefs, values, lifestyle, social status, opinions and activities. Where other segmentation data suggests potential interactions with your brand, behavioral can confirm them. Needs—economic, functional, psychological, social. Psychographic segmentation involves dividing a market into segments based upon different personality traits, values, attitudes, interests, and lifestyles of consumers. Psychographic segmentation enables businesses to predict their next customer with a great deal of accuracy, through the inspection of appropriate psychographic variables. Another effective form of segmentation you should look into is behavioral market segmentation. Marketing segmentation is the process of creating customer groups based on common behavioral and consumption patterns. 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