Paying a personal visit can go a long way in preventing attrition of these key accounts. Through December 2017, mergers and acquisitions involving the top 500 CPA firms totaled 154 for the year, compared with 125 for 2016, AICPA data show. John Smith XYZ Inc. 1234 First Street Suite 567 Anycity, Anystate 85245] Dear Valued Customer: We are pleased to announce that we have recently acquired [DESCRIBE BUSINESS ACQUIRED, ex. Sample letter : Announce a price increase to your clients. Mergers and acquisitions are booming in the CPA profession because they are a popular way for firm leaders of the Baby Boom generation to move into retirement while providing a stable future for their clients and employees. It can either be a change in ownership or management. We recently got the chance to sit down with CEO of CPU Core, one of the leading hardware distributors in the PC industry. Example 4: Sample Letter for Acquisition & Merger. Describe the differences between a merger and acquisition and use the multimedia presentation to illustrate specific changes. Communicating a change of name, brand, email address, and the like has to be one of the most important items on the “to-do” list during a company transition. To: name@email.com. In our work with companies in a range of in-dustries, we identifi ed fi ve key initiatives that can improve customer retention in a merger: 1. Structured communications play a critical role in mergers by preventing the distractions that often accompany them and could even damage the existing businesses. Our greatest In addition, the communications plan lays a foundation for the combined organization’s future success.It is one of the few merger workstreams that go “live” immediately, as soon as merger conversations begin. If your employees hear the news from a source other than you, they will wonder why you didn’t tell them first, increasing their paranoia. 3M’s Personal Safety Division provides respiratory, hearing, The disclosure to the outside world that a company is for sale — in other words, a candidate for a merger or an acquisition — can be a devastating bit of news. Announcement of Acquisition . Share this content. Focus on things that will not change such as staff, fees and client services, promote new or specialized services that will be offered. I am excited to inform you that LogMeIn has today entered an agreement to merge Citrix’s GoTo family of products into LogMeIn. Announcing the good news in an acquisition announcement letter raises the morale of not only your customers but the employees as well. Addressee Address City, State Zip. The business company announcement letter is mostly written to the business clients, upcoming or regular customers, suppliers, business associates, vendors or any other well-wishers. Clearly state the purpose of your letter. The name change symbolizes our intention to broader our business platform and deliver more value to our customers. Competitors may pounce and try to steal customers by implying that the sale may impact product quality or through some other scare tactic. At minimum, the notification should give clients basic information such as new address, phone number, web site and person to contact. significant experience counseling clients on such transactions and would be happy to discuss and outline these considerations with a potential acquirer considering a hostile approach to a potential target. Addressee Address City, State Zip. Rather than sending a letter, the buyer may want to call key clients or pay them a personal visit. client turnover after a merger. Structured communications play a critical role in mergers by preventing the distractions that often accompany them and could even damage the existing businesses. Company Name or Letterhead Address City, State Zip. As the name implies, the LOI lays out the intent of both parties: Seller states she is willing to sell for the proposed terms, and Buyer states what he is willing to pay. Prof. Ian Giddy, New York University. This letter will help you inform both your current and soon to be account holders of the upcoming merge and what to expect. Example 4: Sample Letter for Acquisition & Merger. View Business: Mergers & Acquisitions press releases and news. customer-facing changes in ways that create a better customer experience. A product launch announcement email is sent with the purpose of announcing the launch of a new product, new feature, new release, or an upcoming event related to a product.. As discussed above, it is a great way for (personal) brands to expose their new product or service to their already existing subscriber database, effectively increasing the traffic … Call +1-214-239-9600 if you have questions or if you would like to learn about our M&A integration consulting services. Announcing the merger or acquisition: In this section you will want to announce what companies have either been merged or acquired, what the official date of the transaction is, and what the new name is of the entity (if there is one). Basically, a letter to a client can be just about anything, as long as whatever you are communicating is business-related. Mutuality, as merger agreements are generally mutual between the parties who wish to merge together. Here is the full text of the letter … The acquisition raises some questions about what that may mean for employees of the Pittsburgh-based Heinz company. The role of marketing in mergers and acquisitions will identify key audiences, messaging and timing of the firm’s big announcement … Bob Travolta], We are glad to state that we have recently acquired [DESCRIBE BUSINESS ACQUIRED, ex. Related Letters: Invitation to all Employees to Induction Ceremony; Announce Department Changes - New Position; Announce layoff - Didn`t get contract; Announce Position Title Change; Announce single Contact Person to handle certain f; Announcement of Layoffs; Announcement to Staff - Death of Colleague; Announcing Retirement Party Announce a new product or service. Our new name is Company AB and our company's website is now CompanyAB.com. A business announcement letter is a letter sent out to vendors and customers that help in declaring an event, change of policy and management or a handover, takeover or merging with another firm. Mergers and acquisitions (M&A) is a general term that refers to the consolidation of companies or assets through various types of financial transactions. Two Accounting Firms Announce Merger . Tuesday, February 21, 2012] [NAME, COMPANY AND ADDRESS, ex. Here are some common emotions and leadership approaches to begin communicating a merger to employees. Template enquiry letter This document is the template for the enquiry letter that is used by the CMA when initiating an investigation into a merger that has not been formally notified to the CMA by the parties to the merger. Announce the acquisition right away. California] [Give … Work with a mergers and acquisitions professional to learn what legal obligations you have regarding employee communications. Announcement of Acquisition. Statista said that in 2019, the USA has a total amount of 12,713 mergers and acquisitions. It is important to spend time reviewing all of these considerations before announcing because of the importance of your transaction being successful in the long term.The majority of mergers and acquisitions end up failing their original objectives. Address anxiety. These samples suggest what to say to clients of the predecessor and successor firms: Letter to Clients of the Predecessor Firm Dear [client]: We are pleased to announce our forthcoming merger with ABC And that is just one issue to worry about! Date. Write an announcement about the corporate reorganization for clients and customers. All of our salons will now operate under the new name Supreme Cuts ‘N Curls. IV. The merger and acquisition process includes all the steps involved in merging or acquiring a company, from start to finish. US Airways and American Airlines made their merger official this morning, publicly confirming that the airlines plan to combine. Larson & Co, 123 Lane, Area 456, City, State, Pin Code] Dear [NAME, ex. Such announcement letters can be used for reputed and huge firms/companies or businesses. Editor’s Note: The author of this article, David Kandler, is the founder and president of CompanyNewsletters.com, an Internet firm that produces newsletters for companies throughout the United States. An acquisition letter is a document written by a company to buy another company or have a merger with another business. Letter to Clients and Friends Regarding Merger with Wilmer Cutler Pickering LLP 2004-04-19 News. The Announcement. Company Name or Letterhead Address City, State Zip. Fees would not change, and Larry would remain the lead partner on the account. Thank you all again for being wonderful and valuable customers! Keep an eye out for that! Other examples are the successor firm’s reputation in the community, results of prior mergers or acquisitions, and the successor firm’s own track record of retaining clients and staff. We recently got the chance to sit down with CEO of CPU Core, one of the leading hardware distributors in the PC industry. The goal in a merger is to keep those percentages from rising beyond the norm, especially in the period right after the merger closes, when a spike in client or Letters to clients are business letters, and therefore, they should be formal and professional. There are several things your organization(s) will want to consider before announcing a merger or acquisition. This combination creates an organization even better able to serve customers and compete in the global marketplace. It also provides resources for … Moreover, the letter should include details about changes in the rules and regulations of the company. From: name@email.com. Announcement of Acquisition [DATE, ex. THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION RWS Holdings PLC ("RWS" or the "Company" or the "Group") PROPOSED ACQUISITION OF MORAVIA A new market leading division; highly earnings enhancing RWS Holdings plc, a world leading provider of intellectual property support services (patent translations, international patent filing solutions and searches), commercial translations and … Letter to Clients and Friends Regarding Merger with Wilmer Cutler Pickering LLP 2004-04-19 News. *Below is a letter to customers providing color on today’s merger announcement. Subject: Change of Ownership Announcement Letter. Focus the message on how the merger/acquisition benefits the client. In addition, the communications plan lays a foundation for the combined organization’s future success.It is one of the few merger workstreams that go “live” immediately, as soon as merger conversations begin. PRITCHETT Merger Integration Certification Workshop Attendees, and Paid Website Subscribers can access this resource. The disclosure to the outside world that a company is for sale — in other words, a candidate for a merger or an acquisition — can be a devastating bit of news. This is a very exciting event for both companies, for our employees and our clients. This letter gives information about the expansion projects, plans, and strategies, deals, etc. How Do You Write an Announcement Letter (That’s Actually Effective)? The phrase mergers and acquisitions (M&A) refers to the consolidation of multiple business entities and assets through a series of financial transactions. the business assets of ABC Corp.] based in [LOCATION OF BUSINESS ACQUIRED, […]Continue … Further information about the enquiry letter is available in Mergers: Guidance on the CMA’s jurisdiction and procedure, paragraphs 6.15 to 6.18. A letter of intent (LOI) is basically an M&A form of a marriage proposal from Buyer. Bob Travolta], We are glad to state that we have recently acquired [DESCRIBE BUSINESS ACQUIRED, ex. Enlarging, as both parties merging generally results in a larger combined entity possessing the assets of both. This makes it challenging for employees to mentally prepare for change. marketing materials may well include client letters, referral letters, alumni letters, formal announcements, and changes to web sites and collateral materials. [DATE, ex. We know our success is dependent on your success, and we are excited about what the new Company AB has to offer: PRITCHETT Merger Integration Certification Workshop Attendees, and Paid Website Subscribers can access this resource. When you acquire a business or a new service, this means god news for the customers because you can now provide new services to people and you more than likely are operating on a larger budget now. We don’t know what we would do without you. Wednesday, June 11, 1998] [NAME, COMPANY AND ADDRESS, ex. Michael would interview clients to find ways to reduce taxes; they would both review the return. Dear Mr. Mike Ross, We have written to you for bringing to your notice and announcing that our firm, with the name of “Pearson Hardman Clothing Firm,” located at 126/Boogie Street, New York, is being transferred to the new owner Ms. Jessica Pearson. What leadership approaches will be effective in leading a merger . Competitors may pounce and try to steal customers by implying that the sale may impact product quality or through some other scare tactic. In the United States, the ownership of a business changes for a variety of reasons.. One can either buy out another partner’s shares or sell a portion of the business to somebody else.Whatever the reason, this article lays out some important aspects to keep in mind, specifically the business change of ownership letter to vendors. A password will be sent to your email address. So your executive team has found the perfect companion company, at least on paper. Mergers and Acquisitions. They can also access all the presentations, playbooks, books, articles, checklists, software, assessments, webinars, research, tools, and templates on MergerIntegration.com. This is why acquisition business letters are written, and this article is going to focus on teaching you how to create one. Further information about the enquiry letter is available in Mergers: Guidance on the CMA’s jurisdiction and procedure, paragraphs 6.15 to 6.18. Worry not customers, because of this deal that was made, our board of directors has actually expanded our budget beyond recognition and because of that, we’ll be adding more services to the website soon. A business change of ownership letter to vendors should include relevant details such as the impact on the existing contracts and the new policies of the company. Dear Customer, Today, we announce exciting news: Company A has completed its acquisition of Company B. Determine how to deliver the message. If the changes result from a merger or acquisition, give employees a view of the other company involved. The letter may include a few essential details about the new owner of the new owner’s … As you know, we at CyberBest Inc are always devoted to bringing the best service that we possibly can to our customers. Addressee Address City, State Zip. The merger and acquisition (M&A) process can be either lengthy or short. Newsletter can help employees cope with a corporate downsizing, merger or acquisition. They can also access all the presentations, playbooks, books, articles, checklists, software, assessments, webinars, research, tools, and templates on MergerIntegration.com. A Letter of Intent or Memo of Understanding has been signed. We were initially talking about a merger and business deal but in a recent turn of events, we have decided to take over the company as the CEO has agreed to sell us the company at a fair price. Name off the simple details such as the name of the company that you have acquired and what they do. Letter of Announcement of Acquisition: This Letter should be written in The Letter-Pad of the Company. The Notification. Company Name or Letterhead Address City, State Zip. Whether you communicate with clients in person, by letter or by phone, make sure you send a consistent, positive message about the transaction. Effective January 1, 2013, the long-standing firm of Jay R. Horowitz CPA P.C. Acquisition Announcement Letter Sample. They are both agreeing to move forward to close a deal based on the terms in the document. The letter is written in a formal note and is usually short, containing only relevant details. Subject : … Dear Mrs. Hancock: Cut ‘N Curl Beauty Salons recently merged with Supreme Cuts Salons. Why exactly has this deal been made? This document is the template for the enquiry letter that is used by the CMA when initiating an investigation into a merger that has not been formally notified to the CMA by the parties to the merger. This merger provides an edge on the competition. Our new name is Company AB and our company's website is now CompanyAB.com. Employee Communication During Mergers and Acquisitions provides a blueprint for your internal communication during a merger or acquisition, it contains checklists, examples and tables to help busy communication and integration teams by providing them with practical guidance and examples of what they should consider. Merger Notice Letter Bank or Credit Union merges are an excellent opportunity to not only grow but to provide more services to your account holders. Distinction from acquisition agreements, which are generally more one-sided as a result of one entity acquiring the other. Letter of Announcement of Acquisition: This Letter should be written in The Letter-Pad of the Company. They could also be response letters to respond to clients' queries or inform letters to notify the clients of important matters like discounts on products and services, relocation of offices, etc. In interviews with potential successor firms, ask about the firm’s interest in the client base. It is not uncommon for transactions involving two large companies with global operational footprints to … Today, we announce exciting news: Company A has completed its acquisition of Company B. A business grows over time as the utility of its products and services is recognized, but it may also grow through an inorganic process, symbolized by an instantaneous expansion in work force, customers, infrastructure resources and thereby an overall increase in the revenues and profits of the entity. Merger announcement letters are addressed to your existing customers to encourage continued repeat business, introduce the new brand, emphasize customer benefits, state the company mission and explain any potential changes. Set ambitious goals for customer reten-tion, and adopt specifi c customer metrics to track performance. Register 2 months in advance and save $1,000. Dear Valued Customer, We are pleased to announce that 3M has completed its acquisition of Scott Safety. Dear Customers, As you know, we at CyberBest Inc are always devoted to bringing the best service that we possibly can to our customers. You can buy a company, or a giant firm can purchase your small business. the business assets of XYZ Co.] based in [LOCATION OF BUSINESS ACQUIRED, ex. Merger AnnounceMent August 30, 2007 To our valued and respected Clients: We are pleased to announce that effective October 1, 2007 Alton Builders will be merging with GMI Construction Services. Put customer reten- The Announcement Make the announcement to all of your employees at once, before you inform the media, vendors, suppliers or other parties. Beyond The Boardroom – M&A Integration and Marketing Plans. by David Kandler . On average, about 15% of staff and 5% of clients leave a firm each year. Submit press releases to increase online visibility, attract new customers, and boost your business. This combination creates an organization even better able to serve customers and compete in the global marketplace. If a client is required to take a certain urgent action, make sure to specify exactly what he/she is supposed to do. Some people will probably want to know and without revealing financial details, state why. Talk about how the merger/acquisition benefits the client. Such letter would show the vendors the history of the buyers and would give them certainty regarding their partnership. Or has a client’s recent acquisition meant a revision of their branding? Executing a successful marketing strategy specifically designed for the merger or acquisition can greatly improve these numbers. From : The Sender's Name, Door Number and Street's Name, Area Name, City. Acquisition Strategy Templates; Acquisition Agreement Templates; But, in order to purchase another business, the owner has to be informed that there is someone who is willing to buy it first. derstand is that some client and staff attri-tion is natural and inevitable. Product launch announcement templates. To assure consistency, some firms draft scripts for staff to use as they talk to clients. Announcement of Acquisition [DATE, ex. To the Burford-Hymil Organization: Our company officials and those of Freeman Inc. announced today an agreement has been reached on the merger of our two companies, to be effective May 9. With so much riding on a successful merger or acquisition for an accounting firm, the most important role for marketing is making change just a little bit easier. has merged its practice into the firm of Miller & Company, LLP in Manhattan, New York. Make the announcement to all of your employees at once, before you inform the media, vendors, suppliers or other parties. Wednesday, June 11, 1998] [NAME, COMPANY AND ADDRESS, ex. Tuesday, February 21, 2012] [NAME, COMPANY AND ADDRESS, ex. What does this mean for the customers? Also, some prices will be dropping as well. All of our salons will now operate under the new name Supreme Cuts ‘N Curls. Mergers and Acquisitions Sample Binding Letter of Intent. Scott Safety provides a broad array of safety products including Self-Contained Breathing Apparatus (SCBA) systems, gas and flame detection instruments, and other safety devices. Example 4: Acquisitions and mergers. Focus on things that will not change such as staff, fees and client services, promote new or specialized services that will be offered. Start the letter with a proper salutation. John Smith XYZ Inc. 1234 First Street Suite 567 Anycity, Anystate 85245] Dear Valued Customer: We are pleased to announce that we have recently acquired [DESCRIBE BUSINESS ACQUIRED, ex. the business assets of XYZ Co.] based in [LOCATION OF BUSINESS ACQUIRED, ex. Bob Travolta. 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