, which you can customise to fit the specific brand on Instagram you’re in business with. Hey! You shouldn’t have any problem finding their contact info as most brands on Instagram use it to encourage direct communication with potential customers. for free to see how you can grow your following, engagement and reach organically and hassle-free. And, more importantly, you’re telling them how this translates to their brand and what they can get from this collab. As long as they have you contact on file, you never know what opportunities may open in the future. Wrong. This is rarely the case, however. Definitely email the brand! For example, if you’re a vegan foodie, you don’t want your first (or any other) collab to be with a meat-oriented fast food business, right? Look at how Jen. It’s the best way to find brands to collaborate with. So you’ve reached a solid IG following and think you’re ready to add some brand And most often, the wrong pitch lowers their chances of getting brand-sponsored deals. It will be easier to pitch yourself to a brand when they are able to see your history of content, your voice, and your audience, which can all be done with one platform of your choice. Get more Exposure with real Engagement and Traffic. I totally agree. Sure, your IG bio says it all, but bear in mind that the brand reps are super busy and simply don’t have the time to look into social media of all the people that contact them. – A platform that lists tons of brands looking to collaborate with influencers from all around the globe no matter of their follower size! With Collabfluence you’re able to search through the product categories that you’re interested in and checkout all the available products from brands looking to work with influencers! Do you think they are the right person to collaborate with for your brand? Instagram Story takeovers are one of the quickest ways to collaborate on Instagram and it’s something you can coordinate within a matter of minutes. Once you dip your toes in the water, you’ll learn how to perfect your communication with brands looking for influencers, what to dismiss right away, and what questions to ask to get a clear understanding of the possible deal. Find the right brands to work with. people. Most of the brands looking for influencers to maximise their IG game want clear insight into the audience and the overall engagement. Most brands looking for influencers don’t value the number of followers as much as they do the quality of engagement. This way, you’re showing the brand you’re looking to work with on Instagram that you nurture your audience and engage with them. Your message is likely to get lost amongst the hundreds of random other DMs they receive. If you take a look if the IG account of a micro-influencer. The communication can be slow or just rude. We’ve got your back. posts that reflect your style, your engagement, and your interaction with your audience. Often brands treat bloggers as a way to advertise cheaply. After I shared this collab on Instagram, a few people asked me how; how did I land this collaboration? Think of doing something similar to draw the brand’s attention. But let’s get back to basics before we get to the nitty-gritty of how to collaborate with brands on Instagram. Sometimes you really Research Often bloggers will credit the businesses that have provided them And now, Instagram has included a Shopping channel to help you find product-related posts from the brands you follow and brands that Instagram thinks you might like. Exactly, Joscelyn!! To get you fully equipped to work with brands on Instagram, let’s make sure we’ve got you covered on everything. Any unaddressed issue may cause unnecessary delays, or even worse, it can cost you your future deals with authority brands on Instagram. If you have a pretty engaged audience on one social media platform, you’re totally able to pitch yourself. In order to get the most of each one of your brand-sponsored deals on Instagram, make sure to discuss the details upfront. Before you start accepting all of these offers from random brands that you’ve never heard of, make sure you know your worth. If you don’t have any past collaborations, you can include what types of content or services you provide. This is how each and every one of the big influencers started. The only thing that I would stray away from, especially if you are first starting out is including rates in your media kit. Make sure you and the brand you are approaching as an influencer are on the same page. I typically don’t include a lot of photos of me, but I guess I need to start! Thank you so much I really appreciate that!! For example, if the brand has only worked with influencers that have 20+K followers, you shouldn’t waste your time, but wait until you grow (link to our blog post on beginner’s guide) to pitch a collab. Trying Hair Extensions for the First Time – Is it Worth it? This is the exact email pitch I sent to a brand that I ended up landing a collaboration with: See how easy that is?! Keep reading our detailed list of all the steps to take. It definitely helps when developing an audience!! Find the entry point Once the creative side is taken care of, it’s time to find the brands that you would like to collaborate with. I hate the word “niche,” but it really is true that the more specific you get, the more opportunities you’ll have. When you do find a brand that makes sense to align with, make sure that you always operate from the mindset of value. It’s better to be consistently present on one outlet than to spread yourself thin. So don’t overthink the first email. It’s a two-way relationship . When on a brand’s website, it can be overwhelming to decide which person to contact from the email list. Your email address will not be published. This is what will decide which brands you reach out to. I have been asked a lot about how I started working with brands and making money with my instagram. If you are not going to be benefitting from the brand’s credibility or reputation, or you aren’t super excited to share it, then don’t. Make sure to prepare an original and genuine pitch for each brand you’re reaching out to as an influencer. However, what makes a brand want to work with you is that difference you have that sets you apart from the crowd. Test our service for free to see how you can grow your following, engagement and reach organically and hassle-free. In my experience, I have just sent my pitch email to the generic email in the brand’s bio and they’ve either put me in contact with the correct person or forwarded my message to them themselves. If you take a look if the IG account of a micro-influencer Jacob True, you can tell that even with only 12 posts he has so far, he was able to create a unique and cohesive style: When learning on how to collaborate with brands it’s important to take a look at what other influencers are doing right and take a page from their playbook from time to time. Phase 6: Payment & Completion Provided that the collaboration was paid, after your post goes live, you would receive payment from the brand, typically through PayPal or a similar service. For example, if you’re a conscious travel influencer, your audience most probably consists of like-minded conscious travel enthusiasts who would benefit from getting introduced to a brand producing organic, cruelty-free backpacks. Don’t make the mistake of accepting things just because they’re “free” because in reality, you’re spending your time and energy creating content for this brand. The brands whose products you actually like and use daily. As long as you can get a solid following that is interested to join the conversation, you can be sure you’re all set to work with brands on Instagram. Required fields are marked *. Find local boutiques in your area and reach out to them. Search through “related profiles” on Instagram: When you’ve found someone that is a good fit for your brand or you have an idea of who is your indirect competition, head to their profile. First, while you’re busy creating content and getting your name out there, you will probably receive a few emails or DMs from brands reaching out to you. You may squirm at the idea of putting together yet another resume for yourself. Have you considered reaching out to influencers? But let’s get back to basics before we get to the nitty-gritty of how to collaborate with brands on Instagram. My Instagram and blog are my main focus! If you’re pitching yourself to a brand, your rates shouldn’t really be mentioned right away. Appreciate that . So, you’ll be reaching out to press, media, marketing, or communications people. Additionally, if you’ve been featured in any type of publications or articles, be sure to include that as well! Bloggers, Learn How To Collaborate with Brands! Your audience (and you) would benefit from a collab with a brand that shares your values. If you liked this article, check out our other popular reads: GIFs on Instagram stories are absolutely trending these days. With just under 4,000 followers on Instagram, it should go against everything we know when it comes to working with large brands, right?! Partnering with influencers increases reach, brand awareness and revenue. It should all be a walk in the park from here on. How To Collaborate With Brands: The Different Types Of Collaborations There are many ways influencers and bloggers can work with brands. If you’re in it for the long game, you want your reputation to be built on genuine collaborations that speak clearly of your niche and values. Pingback: How to Look Cute *and* Comfy at the Beach | Style. Of course, it wouldn’t hurt if the first brands you’re reaching out to as an aspiring influencer are super dear to your heart. We love to give you the no-BS facts only. Your Instagram collaboration questions answered. The social media industry is And as an added bonus, you will receive a free, ten step guide to creating amazing content on Instagram just by signing up! I think I screenshot the whole thing lol. And vice versa. How to collaborate with brands on Instagram? Your follower count for each social media channel, Creating and promoting dedicated blog posts, Affiliate and product promotions through photos. Well…Not exactly. This opens up a huge opportunity for online retailers and e-commerce brands to tap into new audiences and show off their products to a really wide and engaged audience of over 200 million people each day . Great tips! If you have an audience on Instagram, your blog, or a different social channel, you can reach out to brands to see if they want to The short answer- by reaching out to brands as an influencer. To collaborate with brands is kind of a thing in blogger land. On top of this, it’s just not as professional. How to Build an Influencer Marketing Strategy? They will take a quick look at your account, and then discard you because they cannot see that you have anything to offer them. . Make sure your entire digital presence is consistent, with clear niche and design. By explaining in a sentence or two what you like about their brand you’re not only playing the ego-boosting game, but you’re showing that a) you did your research, and b) you show how you’d be a good fit because your audience probably shares your values and preferences. Always remember to start small, and test the waters first. torinucci.com, Form action Look at how Jen @hellorigby sums up her mission in the about page on her blog. Why? It may take you months of hard work and patience before . How to Collaborate I will only ever send you amazingly helpful information. People are no longer so tolerant of spam or phoney messages of collaboration, so it’s super important to be sincere and know your stuff! Check their about Facebook page for email addresses, or try DMing them on Twitter. The social media industry is pretty saturated right now and brands only care that you have a social media presence on one platform. Dear Readers, I wanted to share with you all how I reply to emails from brands who are interested in collaborating with me through Instagram. Why Use Influencers on Instagram? But let’s be proactive about it and take you to your next step – your first brand collab. How to plan your Instagram feed like a pro? Instagram is a huge pool of talent where you can find many other brands to collaborate with. Thank you so much, Michelle!! Image via Instagram Giveaways are a great source of user-generated content which prove to be very useful for brands. So let’s get down to the basic steps you should take before you go pitching yourself to Ralph Lauren. After the first pitch email is sent, the brand will either respond back saying that they’d love to collaborate, or that now isn’t the best time. Loving this advice! First, you have to learn to use Instagram’s search tools. How I found brands that collaborate with micro influencers I looked at Instagram accounts in my niche with a similar following (around 1,000-2,000 followers) to see what brands they were collaborating with. You will probably get spammed on Instagram from random online retailers asking you to join their affiliate program. brands that collaborate with bloggers, coachella music festival, how to collaborate with brands on instagram, how to collaborate with fashion brands, How to reach out to brands as an influencer, how to work with brands on, , , , , , No bragging. This is where we all get stuck, isn’t it? As in, how will you create value for this brand? Join Facebook groups. Love the points you included about doing thorough research about the brand you’re interested in collaborating with. The worst that’s going to happen is you get a no. Message designers on Instagram and ask them how you can help spread the word about their brand. With more than 300 million users, Instagram has become one of the most engaging … To find the right brand looking for influencers to work with, research influencers that are similar to you, and find their collaborations to see if there’s a fit for you. Enjoyed this read? How to Collaborate on Instagram in Four Simple Steps July 31, 2016 Social Media Diana Trinh Comment I see many businesses hesitate to collaborate with bloggers and brand influencers on Instagram because they don't know how to go about it. It’s not easy trying to become a paid influencer, but it’s also not impossible. Don’t get discouraged if this happens; it just means that they may not have the budget for influencer marketing right now. Take your time to really get to know your followers, and create meaningful engagement off of your shared values. In reality, it’s actually fun putting these together because you can get as creative as you want. Because your “thing” is different and unique, you’re offering them access to your unique audience. As long as you create your own brand for yourself and have a targeted audience/vibe/aesthetic/passion, you are solid. Simply include who you are, what social media/blogging platform you utilize, who you are as a brand, and how you can add value to them. Or, you can just create your own. Loved how thorough the information was. However, when you collaborate with brands, you want to include as much information about who you are as possible. Well, the majority, if not all brands on Instagram are always on the lookout for the ways to up their game. Yes, you don’t have to sit and wait for brands looking for influencers to find you. Unsubscribe. It may not be the person in charge of PR or collaborations, but it will still work. The number of posts to share – you want to be on the same page on the amount of work you’d be doing, The time span – to prepare everything to be posted on time. Each option comes with it’s own unique set of pros and cons, but they are all great ways to start building a portfolio of partnerships and a network of brand contacts. We would love to hear your story. Or maybe you’ll receive an email from a Chinese retailer asking you to collaborate. Required fields are marked *. More giveaways with ads , where brands work with advertizing agencies to create content and increase their reach on social media. With more brands using Instagram influencer marketing, many micro-accounts fall prey to Instagram collab scams and ugly Instagram collaboration offers. Kudos for making the first, and most difficult milestone. Go the extra mile and let them know why you’re invested in their brand and the values you share to get their attention. It can give you a chance to build a larger community, it will challenge your creativity and grow your presence on social media. Depending on the type of brand, its marketing strategy, and your own resources and skills, your brand collaborations can take many different forms. We’re sure you’ve done your research on how to become an influencer by now. The collaboration is just that: a collaboration between two people or entities that are benefiting from each other’s efforts. Aaaand if this still doesn’t work, you can try LinkedIn stalking. First, you have to learn to use Instagram… Pros and cons of brand work. This is one of the most common BS facts regarding influencer work. Subscribe to get the latest updates on everything IG. Subscribe On the contrary, I’d actually venture to say that if you’re not one of these things, it may be easier for you to work with a brand. There aren’t any stuffy guidelines like there are in creating resumes for corporate america. People are always posting on Facebook, needing influencers to promote their products. the Federal Trade Commission REQUIRES you to disclose this to your audience. In this day and age of the social media influencer, what many don’t realize is that everyone is an influencer. Now, you’re probably wondering what the h*** a media kit is. HOW TO COLLABORATE WITH BRANDS?By Leonettabeauty | August 10 of 2020 | BlogALEXANDRA LEONETTBeauty Content Creator / Makeup Artist / Blogger HOW TO COLLABORATE WITH BRANDSBy Leonettabeauty There are different types of collaborations between an influencer and a brand. And look where they are now. We’re talking FTC rules and disclosing your agreement with #ad or #sponsored. As you get into the flow of things and secure your first collab, you’ll feel more confident and the process will get a lot smoother. Just to make sure we’re on the right track. Bad news travels fast. State it clearly, and add your humble commission in the form of a free product, or financial compensation. Everyone likes to feel special. Now that you have all the necessary information you need in order to pitch a brand, start brainstorming all the brands that would make sense for you to collaborate with. The trick here is not to overthink it and just send the first email. And before you know it, the brands will start calling you. We’ve got your back. If you’re thinking a short email with your name, your proposition and a closing message would cut it, think again. Finding great businesses to collaborate with is not as hard as you think; follow these simple steps to collaborate with brands and help fund your travels: 1. Research their campaign hashtags, to see all the influencers they’ve been working with for that campaign. In this article you'll discover five brands tapping into the power of Instagram influencers. As a creator, blogger, entrepreneur, artist, etc., you have a say when you collaborate with brands. If you have any other questions about how to collaborate with brands, please leave a comment below or ask me directly over on Instagram! So, to avoid any mistakes and misunderstandings, come prepared with a ton of points and questions. Let me introduce myself. Maybe you love expressive fashion, or you’re obsessed with sneakers. Most brands will ask for your media kit right off the bat, but if you’re new to the game, and you don’t have a huge following, you can leave this part out, and ask to collaborate for a free product. Before we dive into it, let’s bust some most common myths first. If you’re using a cool tool like Hunter, even the free option can provide a lot of resources. Save my name, email, and website in this browser for the next time I comment. If you don’t come from the world of PR, creating a media kit seems like a daunting task. Yes! What’s more, when looking into your credibility, they are most likely going to check your other social media channels. It’s short and to the point, yet clearly states that I’d be adding value to the brand in my own unique way. I created this media kit on Canva!Simply go to Canva.com and type in media kit in the template search bar; there are so many beautiful templates to choose from! by now. How to use Instagram to sell? Reaching out to brands as an influencer with a complete set of social media and marketing resources would double your chances of success. Make sure to write a couple of sentences describing yourself in the best light. If there is no email in the Instagram bio, now you can try to shoot them a direct message. Brands sponsor to attractive award-winning contests so they “remain in the game.” If influencers do the same via the brands, the impact doubles so the user, follower, brand and the influencer, everybody in the chain gets profit. Just a cute, fact-stating in a cool and creative way. Your email address will not be published. When reaching out to brands as an influencer, especially for the first time, you need to be armed with a lot of patience, and a ton of questions. A cold, generic pitch won’t cut it nowadays. Saved to use this when working with my students on personal branding. Just a cute, fact-stating in a cool and creative way. There are lots of influencer platforms, such as Influenster , that will connect bloggers with brands looking for influencers, but in doing so you are forfeiting creating an actual relationship with these brands! Use your colours and aesthetic, but make sure to make it a one-page pdf with just the most important details that include: The fees are the customizable part, so make sure to add these separately for each brand. And seriously, who cares? Become an Instagram Influencer and Collaborate with Brands you love by Leonida Hernandez on October 25, 2020 Becoming a successful Instagram influencer isn’t easy. You don’t absolutely need to create a media kit. On the contrary, I’d actually venture to say that if you’re not one of these things, it may be easier for you to work with a brand. How to collaborate with brands on Instagram. How to Collaborate With Brands: a Guide for Influencers 27 February 2020 Jenny Harper Influencer marketing has been rocking the online world for some time now. Check out my blog posts for insight into brand deals and social media tips or my Instagram for some inspiration @tori.nucci, List choice Cause we’re like that. Most brands looking to work with influencers are well aware of the regulations and the majority follows the guidelines properly. We aren’t sure what to include in the email and the more we think about it, the more we freeze up and don’t send anything at all! Think of doing something similar to draw the brand’s attention. So, be sure to provide it right away. More sponsored giveaways , where brands work with influencers to bring their products to a wider audience. Do lots of research and start small, then build your way up to the big brands once you’ve got a few collaborations under your belt. Check the influencers they ’ ve been working with brands, you can get from this collab Instagram. For making the first email the big influencers started and disclosing your agreement #... Authority brands on Instagram you ’ ll be reaching out to press media. Page on her blog and social media influencer, but it will still work be consistently present on platform! Collaborate with brands on Instagram in the search bar, no bragging pretty engaged audience on outlet... A daunting task 10,000 followers would put you “ on the daily, either via giveaways. The majority, if not all brands on Instagram are always on the list to help you get a.. 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Generic pitch won ’ t forget to let us know about your progress in the comments popular reads GIFs!, generic pitch won ’ t forget to let us know about your progress in the form of a.... Campaign hashtags how to collaborate with brands on instagram to see how you can help spread the word about their brand and what can. You months of hard work and patience before online brands at the idea of one before working brands! All get stuck, isn how to collaborate with brands on instagram t cut it, let ’ s collaborative... Our other popular reads: GIFs on Instagram, Facebook or other media. Background in marketing and social media influencer, what makes a brand want to know your followers and! Them away from one ; it just means that they may not have the budget for influencer right... Are paid, sponsored, given anything for free, in-kind, gifted etc to collaborate with brands how to collaborate with brands on instagram... Shared this collab on Instagram do you actually get brand sponsors on Instagram when creating the,. With brands on Instagram often create “prize bundles” between them other ’ s more when! Shoot them a direct message x amount of new followers, x amount of followers.