So when influencers endorse a certain product or service from a brand, their fans trust it’s an authentic recommendation and are motivated to take action. Instagram is particularly relevant for products targeting a younger demographic. Finding the right influencer is critical. Ifluenz is an Instagram influencer marketing platform which is focused on leveraging the power of micro-influencers. While there’s benefit in partnering with top influencers who can earn a greater reach, brands today are yielding better results with targeting those with smaller audiences. They see their service as a five-step process: Kairos works with clients across a range of sectors, including eSports, lifestyle and travel, mobile and gaming, food and drink, sports, and fashion and beauty. Kairos prides itself in being entirely driven by data. Nice article reminding me that small is beautiful – and can be powerful and mighty for marketing. KPI Alignment – Kairos carefully reviews key performance indicators, campaign objectives and the wider marketing strategy to ensure that the most appropriate digital communications service is selected, Strategy Selection – Kairos looks at a range of options here - social creative, influencer marketing, eSports, video production or something far more bespoke, Campaign Execution – they offer a full-service, end-to-end project management solution. As we’ve seen there are a lot of benefits with using micro-influencers. The Chromo-Influencers delivered DRÂRE a return of investment of 920%. Another 47% said they worked with mid-tier influencers (100k-500k followers) on a regular basis. They use their tech to save brands and marketers time and money in influencer marketing. Their aim is to find the best influencers to narrate the story in an authentic and realistic way. Some businesses prefer a more do-it-yourself approach, building up relationships with influencers gradually. Check them out and decide for yourself: should you be leveraging micro-influencers for your next campaign? These will have the best experience of meeting client needs. For example, they could amplify using a Twitter account like @ThatsSarcasm. They focus on analytics to ensure that their clients’ audiences are targeted, excited, and converted. They view a brand’s marketing as being a story to tell audiences, and they are happy to help their clients write their story, and package it in the most enticing way possible. Influencer Marketing Examples from the Top Brands Let’s take a look at the best examples from brands that nailed their influencer marketing campaigns. The result was a Signature Style Series that earned fan praise and authentic content that Coastal could then leverage on their own blog and social channels for increased brand awareness. Having determined the people they consider most influential, Instrumental works with clients to build relevant campaigns. 13 bloggers accepted the invitations and got to experience the brand firsthand with touring the headquarters and warehouse, as well as participating in a professional photo shoot where stylists put together wardrobes for each blogger to model, such as the example below: In addition to profiling their Tastemakers on the company blog, Stitch Fix shared their photo shoot images throughout the year to re-engage with fans. Tamba lists its influencer marketing services as: Although Tamba is British based it operates an international influencer network, and are happy to run campaigns across the globe. They consider themselves a completely neutral influencer agency. They base their selections of influencers for client campaigns on data gathered from their CRM system. UK beauty micro-influencer with 21K followers on Instagram and 45K on Youtube, averaging an engagement rate of 5% across both channels. They collaborate with 9,500 global influencers to help deliver an uplift in sales for their clients. If you work with an international agency there is always the risk that their influencers aren’t influential in your target UK market. They believe that the best and most effective influencers are those who receive high Chromo-Factor scores. Do you think micro-influencers could be a good partnership for your brand? How I found brands that collaborate with micro influencers This ensures that they can meet the needs of every potential client, no matter their budget, location or niche. In 2016, Instrumental widened the capabilities of its digital scouting platform, to find non-musical talent online. You too can embrace this trend to grow the popularity of your brand. They then rank these influencers and speak with each one in order of preference. Find Your Influencer Floor 2, Landmark Space, 3 Hardman Square Spinningfields, M3 3EB. A LOT cheaper. Landing brand partnerships are great ways for influencers and creators to monetize their influence. They provide talent management and even provide workshops for influencers so they can learn from the masters. Award-winning, integrated Social Marketing Agency in London. Register with FYI and you could be working with some of the world's biggest brands and gain opportunities to collaborate with other influencers around the world. As a long-term micro-influencer partner, Arlette grants the Forever21 main brand and sub-brand (Forever21Plus) continual exposure. One of their recent campaigns was for Alize. Reporting – Kairos provides clients with a detailed presentation showcasing precisely what they have achieved, highlighting the success of the campaign and the benefit to the brand. They make a point of encouraging a brand to set clear campaign goals, and they then do all they can to help meet these goals. It should be no surprise that influencer agencies have sprung up to help these people earn extra income and find products that their target audiences will love. As said by Lindsay Bell, “the fewer the followers, the more real the engagement is, and the more valuable that audience becomes to a brand.”. Creative Review - they recognise that every project needs (and deserves) a different approach and their creative team are ready for the challenge. They worked with influencers in a campaign that included product seeding, user-generated content, branded content and live music activations. Statista found that 59% of 18-29-year-old internet users in the United States used Instagram during April 2016. They then use unique data to analyse the best performing influencers in that community, most likely to hit the client’s KPIs. This also helps produce positive brand sentiment and ensures impactful results with each sponsored post. 6 Degrees is a leading Scandinavian Influencer Marketing Agency based in Copenhagen and  responsible for creating ROI focused campaigns for brands of all sizes. Goat manages the entire influencer marketing process for the campaign. 11 food bloggers answered the challenge with carefully crafting unique recipes using appliances in a uncommon way, such as making brownies from a crockpot. London-based Instrumental is part of the Blenheim Chalcott (BC) portfolio of businesses. through “likes” or comments). There is a three-step process for influencers working on behalf of Social Wage's clients: Social Wage works with a wide range of brands, stretching across many industries. How to find micro-influencers for your brand. ... hello@findyourinfluencer.co.uk. But if you’ve been following GroupHigh, you’ll know there are common pitfalls to avoid when partnering with influencers. The main types of brands that Instrumental work with are: There are many talented influencer agencies in the UK. They love telling stories and collaborating with leading content creators to generate audience engagements. Get matched to 3 Leading Agencies for Your Next Campaign. They talk in pounds and pence and remember to put the “u” in colour. They also offer more traditional services such as event management and promotions. Yet this can be a hit or miss scenario. Social Wage provides promotional tasks from brands personalised for each social media influencer. 6Degrees sees a clear distinction between influencer marketing and old-style celebrity endorsement.