Brands collaborate with smaller influencers because the public trust them the same way they trust an acquaintance or a friend. With influencer marketing, brands can strategically partner with prominent social media influencers (Instagrammers, YouTubers, bloggers, et. Influencers are trusted by their followers immensely. How to work with brands as a small influencer on YouTube and Instagram and get paid to travel. Kylie Jenner, one of the highest-paid Instagrammers, has an audience of more than 180 million and makes about $1.2 million per post. Measurement will also help you more accurately calculate the ROI—something marketers strive to determine the success of a campaign. His partnership with several top brands comes across naturally and generates strong engagement within his niche. All told, going smaller can help increase your brand’s competitive edge. Well, global brands like The Body Shop seem to think so, judging by how integral influencer outreach has been to their biggest ever ethical campaign. Brands can filter their search by category, location, and follower count. Let us create a custom campaign to fit your brand's unique needs. Micro influencers tend to be more relatable and have more authentic personas. Answering these questions will better inform your process for finding relevant micro-influencers within a particular niche. While the popularity of micro-influencers has grown, campaign results have been mixed. Convey your campaign objectives and your expectations clearly to your influencers. Many forget the value of using the Instagram platform itself as a tool to discover micro-influencers. How I found brands that collaborate with micro influencers . Why Use Influencers on Instagram? Autotrader; BLACK+DECKER; CommunityAmerica Credit Union; Hallmark Signatures; JC Penney; Kia Motors America; Kleenex; Macy’s; Old Spice; Oriental Trading Company; Sharpie; Target; UncommonGoods; Walgreens; Walmart; Tips for Becoming a Paid Influencer. Small influencers are often also more relevant for your brand. - Terms of Service | Privacy Notice | California Privacy Notice, Small Influencers Deliver Big on Authenticity, Looking for Higher Engagement? There are various ways to look for Instagram influencers, including: Brand Snob is an influencer marketplace that allows brands to post a campaign brief for $135 in order to gain access to thousands of opt-in influencers. As a long-term micro-influencer partner, Arlette grants the Forever21 main brand and sub-brand (Forever21Plus) continual exposure. Find right YouTuber for your brand with InflueNex. The brand was one of the first brands that mastered influencer programs, so there’s no wonder Sigma Beauty has years of experience working with bloggers and influencers. In order to understand the potential impact of micro-influencers on your campaign, monitor the engagement levels they achieve on both organic and sponsored content. But how? Influencers Meet Brands - in4fp.com has 7 members. Their collection consists of a wide range of brushes and makeup essentials, all with minimal packaging. The tool also enables brands to analyze data from identified Instagram micro-influencers by giving historical insights into influencers’ audiences and how they interact with them. Here we break down the evolving consensus of micro-influencer effectiveness and examine how five major brands, many who are known for macro-influencer campaigns, are running micro-influencer campaigns to drive impactful micro-influencer campaigns. The thing that sets them apart is that they are likely to partner with brands they’re interested in. Include elements, such as deliverables, timing, compensation, and other contractual arrangements that will better guide your campaign and give micro-influencers enough direction to be successful. Getting your brand out of the shadows and reaching out to Instagram influencers can be terrifying. For their chosen ambassadors, Sigma Beauty offers a more traditional collaboration, which includes free products and … Her Instagram feed covers a gamut of content with a pleasing and clean aesthetic, much of which features products from brands she loves. who endorse brands on LinkedIn. Find perfect influencers for your business and services from TALENTOPT in minutes. Involving the micro-influencers throughout the process will nurture a more productive partnership, and those influencers will be more likely to work with you in the future. LoongList is an influencer marketing platform to collaborate with influencers, promote brands, products, services & monetize your influence. An evolution is coming with significant shifts. Micro-influencers have anywhere from 10,000 to 50,000 followers, while nano influencers have as little as a hundred or two, up to 10,000. 4. Travel and foodie micro-influencer Miette Dierckx is a Coca-Cola brand ambassador with more than 35,000 Instagram followers who regularly posts photos of herself with a Coke in hand. Joss & Main, the affordable furniture and home décor brand, teamed up with micro-influencers to share what their dream Mother’s Day looks like with using Joss & Main product. FOHR.co. As with most business partnerships, transparency and trust are key to a healthy relationship. Without a contract, a micro-influencer campaign can encounter troubles that lead to influencer marketing fails and ultimately create a bad name for your brand. How to Find Influencers. As a partner of Samsung Mobile, he effectively raises brand awareness by demonstrating Samsung’s devices’ features with his Instagram photos. Keep in mind that micro-influencers don’t have the same wide reach as macro-influencers, but they excel in cultivating highly engaged audiences within their niche. His caption also sheds light on undisclosed features of Samsung’s new product, a low light photography setting. Over the past few years, with more Instagrammers and bloggers wanting in on the action, the market has changed a bit. When they give a recommendation, it feels real. Explore our top categories . Just like Bethany, Samantha includes a blurb about a limited time offer for ExtraCare members, further incentivizing already loyal customers to hop into a store near them to run some Easter errands. Viral Nation is a dual influencer platform. The Influencer Marketing Industry Global Ad Spend: A $5-$10 Billion Market By 2020 [CHART], INFLUENCER MARKETING 2019 INDUSTRY BENCHMARKS, 8 Brands Doing Coronavirus Influencer Marketing Right on Instagram and TikTok, 10 TikTok Marketing Campaigns: How Brands are Using TikTok Influencers, The Best Influencer Marketing Case Studies: Campaigns From Top Brands, Influencers, & More, Filtering through known influencers’ networks for other micro-influencers, Monitoring your brand’s tags and mentions from micro-influencers. See More Featured Programs . Now, there is competition, oversaturation, and quite frankly, cheap brands preying on hopeful influencers. So it is your job to familiarize them with it. The platform offers audience details to help with targeting the right demographic. Samantha Scott (@charlieandcrewmama) is a mommy blogger with 45,000 followers who focuses on home, travel, food, beauty, and style tips. They are the ones sending free product to Instagram influencers/small blogs. LoongList is an influencer marketing platform to collaborate with influencers, promote brands, products, services & monetize your influence. In each post, the micro-influencer seamlessly integrates the brand into his lively adventures abroad. There are three huge benefits that are driving brands of all sizes to collaborate with small influencers: authenticity, trust and engagement. Have you considered reaching out to influencers? Find Now >> Top 10 Most Helpful Collaboration Email Templates If you’re a marketer looking to venture into the world of influencer marketing, then you’re going to need to know about collaboration emails and how you can write them. It goes without saying, but brands who work with micro-influencers should make a concerted effort to engage with their content. To me, smaller followings that are highly engaged with regular, loyal fans are much more worthwhile than high follower numbers that don’t engage. CrushInfluence ™ is for small influencers who wants to start their Influencer journey immediately. She also adds that the toy makes a perfect holiday gift for other young children. These qualities enable Samsung to generate buzz with an audience keen to learn more about its products. The platform is useful for both identifying micro-influencers, as well as measuring micro-influencer campaigns. (Definition here). https://afluencer.com/fashion-brands-looking-for-influencers As influencer marketing industry has swelled to $5-10 billion, two primary terms have emerged to distinguish influencer tiers: micro-influencer and macro-influencer. This also can help with brand positioning and expanding brand reach. Is full of thematic shots featuring her fresh looks light on undisclosed of. 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